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Brand Manager & Creative Designer
Eren Hardy (he/him) is a professional marketer and creative designer who brings brands to life through a blend of strategy and creativity. He has extensive experience serving as a brand steward and trusted partner to senior stakeholders — managing business communications, leading content strategy, and building ad campaigns. These skills are complemented by his 10+ years working as an in-house creative designer, developing brand identities and producing high-impact campaign content. Eren holds a B.S. in Marketing with a Minor in Graphic Design from Oakland University and is widely respected for his adaptability, dependability, attention to detail, and dedication to quality.
Featured Projects
Legend's 2026 Consolidated Product Catalog
This was the fifth trade catalog I designed for Legend. It contains over 8,600 individual product SKUs and I was personally responsible for the structure, design, and layout of its 448 text pages and interior covers. Working directly with the amazing team at Lakeside Book Company, we produced 10,000 perfect-bound books and had them shipped to Legend for distribution.
Legend's 2025 Full-Line Product Portfolio
Legend's product portfolios are glamor-focused marketing collateral that provide a high-level view of Legend's product and service offerings. In addition to the interior page design, I was tasked with shooting and editing the cover photo; which focuses on Legend's primary offering, ball valves, while also representing their thirteen other product categories.
ClearLOC: Transparent Push-to-Connect Fittings
ClearLOC was released in mid-2024 as Legend Valve's all-new transparent push-to-connect fitting. I was tasked with creating a distinct brand identity that could stand on its own and look at home with the rest of the company's offerings. This would later include the development of ads, sales literature, packaging, sample kits, retail displays, and trade show booths.
Futura: The Book
Futura was a foundational part of my early exploration into book design while. This proejct placed a heavy emphasis on utilizing letterforms as design elements, restricting colors (black, white, 1-color spot), and limited imagery to help push my creative limits.
The Advantage is Clear
During my time at Legend, I played a vital role in the development of several marquee advertisements, including the flagship ad for ClearLOC. This specific project, titled "The Advantage is Clear," help serve as the "guiding star" for all future ClearLOC-related projects.
Case Study: The Station
"The Station" is a case study that I designed and wrote in collaboration with Legend Valve's technical team. The goal was to demonstrate a the use cases for two particular product line while placing an emphasis on Legend's impressive tube manufacturing capabilities.
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