About

Served as a brand steward, collaborating with executives to define and execute brand strategy, while leading a cross-functional team of designers and videographers to produce high-quality marketing collateral, including ads, brochures, catalogs, retail displays, and trade show booth graphics.

Led brand awareness campaigns, including an influencer partnership with a 2.4% conversion rate and a 3-month paid media campaign generating 8.5M impressions, 48K clicks, and 21.5K conversions.

Developed cohesive visual identities for new and existing product lines, including logos, typography, brand guidelines, and packaging. Created scalable tools and asset libraries such as style guides and document templates, ensuring consistent brand application across all channels.

Wrote and edited content for outbound communications, including advertorials, case studies, product descriptions, press releases, installation guides, and video scripts, conducting independent research and collaborating with internal product engineers and SMEs to ensure technical accuracy.

Created responsive wireframes, mockups, and prototypes for website pages, microsites, and email templates, translating brand goals into intuitive, conversion-focused experiences. Led development through prototyping and user testing to elevate brand presence and drive engagement.

Partnered with external agencies on a website redesign, using Adobe XD and Figma to provide initial wireframes, UI elements, and digital layouts. Led content strategy and wrote SEO-optimized copy for a site with 200K+ annual users and 1.4M pageviews.

Defined and implemented standards for product data, collaborating with senior stakeholders to improve various internal processes and incorporating feedback to optimize workflows and train 10 staff members, saving ~4K staff hours annually.

Collaborated with the Supply Chain Project Manager to develop internal training presentations and videos for the U.S. Customs-Trade Partnership Against Terrorism (CTPAT) program.

Managed 30 ad deliverables per month, overseeing placements in 20 print publications with a total readership of 850K while developing and pitching 5 new ad concepts for $110MM product lines.

Established relationships with 20+ commercial print vendors to ensure smooth project execution, including material and finishing selection, quotes, delivering production files, and press checks.

Autonomously took initiative to develop skills in commercial photography and image composition while working alongside the Senior Creative Designer to build content for ads, case studies, email blasts, social media, and other marketing materials to support the national sales team.

Designed presentations and marketing collateral for the national sales team, supporting $180MM in annual revenue generation and established content standards for online communications.

Led the transformation of a meeting space used to train 500+ professionals annually, designing a room-spanning mural and product display wall, complete with custom backlit signage.

Became the principal writer and editor for all outbound communications within 3 months of hire and served as chief content editor on the company's first 400-page all-in-one catalog while photographing and editing over 500 images for use in the catalog and on the company’s ecommerce platform.

Introduced a new type of marketing collateral to assist the national sales team of 180+ reps while expanding the availability of other assets into digital formats to assist with the shift to online work and coordinated with 3 customer-facing teams and 6 regional sales managers to align communications.

Managed inventory of 100+ promotional items, implementing a process that reduced time spent by 70% and improved shipping accuracy to 99%.

Restructured the team’s networked file storage system, training 4 staff members to maintain and manage 20K+ creative assets, ensuring smooth collaboration across multiple concurrent projects.

Collaborated with 20+ project managers, engineers, and landscape architects to create marketing content, including 4 case studies, 30+ project sheets, 40+ social media posts, and 15+ blog posts.

Assisted in overhauling the quality management program (QMP), working with senior staff to update the employee handbook and process flows for 5 teams, impacting over 200 employees.

Managed and maintained Salesforce CRM in collaboration with the business development team.

Designed digital and print media for various occasions, serving as primary contact for design jobs.

Independently handled store operations, customer relations, and order production.

Collected, analyzed, and presented competitor data and statistics to the management teams for 5 publishing companies with an average subscriber count of over 200,000 readers.

Created to-order apparel designs, prepared graphics for print (direct-to-garment, heat transfers, print-cut vinyl), operated production equipment, and managed inventory.

Coordinated multiple orders, contributing over $20,000 in product sales in 1 year, contributing to an annual revenue of over $150,000.

Improved customer engagement and satisfaction, helping the store win a national “Best in Customer Service” award in 2015.